"Bleach: Brave Souls" to Hold the 10th Anniversary Special! TV Ad Repost Campaign

Cyan Sun-Sun & Others Featured as the New ★5 Characters in the Thousand-Year Blood War Zenith Summons: Tres Bestia!

Tokyo, Japan - April 2, 2025 - KLab Inc., a leader in online mobile games, announced that its hit 3D action game Bleach: Brave Souls will be holding the 10th Anniversary Special! TV Ad Repost Campaign from April 7 alongside the new TV ad being released in Japan to celebrate the 10th anniversary.

Starting today, an X campaign is being held to celebrate Round 2 of the Bleach: Brave Souls Photo Prints, which are now available for purchase in Japan.

Also, check out the Thousand-Year Blood War Zenith Summons: Tres Bestia currently underway! Thousand-Year Blood War 2025 versions of Cyan Sun-Sun, Franceska Mila Rose, and Emilou Apache are featured as the new ★5 characters.

10th Anniversary Special! TV Ad Repost Campaign

Starting April 7, a new TV ad is being released in Japan to celebrate the 10th anniversary of Brave Souls.
To celebrate this, the 10th Anniversary Special! TV Ad Repost Campaign will be held where players can win awesome prizes!

Follow the Bleach: Brave Souls official X account (@bleachbrs_en) and repost the campaign post for the chance to be one of 100 participants who receive Brave Souls 10th Anniversary merch and more.

Event Period: Monday, April 7 to Wednesday, April 16 (JST/UTC+9)

Prizes
・Brave Souls Original Acrylic Stand (10th Anniversary outfit Kon)　90 Winners
・Brave Souls Original Acrylic Panel　10 Winners

A preview of Kon wearing a special outfit to celebrate the 10th anniversary is now available on the Brave Souls Official 10th Anniversary Site.

Free x10 Summons Available for a Limited Time!

One free x10 Summons every day for up to ten days!

Event Period:Friday, March 28 16:00 to Sunday, April 13 15:59 (JST/UTC+9)

Log in to Receive a Choose a ★6 Summons Ticket (Photo Print Round 2)!

Event Period: Wednesday, April 2 to Wednesday, April 30 (JST/UTC+9)

Log in for a total of 7 days over the course of the event period to receive a Choose a ★6 Summons Ticket (Photo Print Round 2).

Don't miss this chance to receive a ★6 character just by logging in to Brave Souls!

Bleach: Brave Souls Photo Print X Campaign Round 2

Campaign Period: Wednesday, April 2 to Saturday, April 12 (JST/UTC+9)

Round 2 of the Bleach: Brave Souls photograph prints are now available for purchase in 7-ELEVEN stores across Japan.

To celebrate this, a campaign is being held where participants can receive downloadable smartphone wallpapers and have the chance of winning a postcard-sized photo set of Tier Halibel (Cacao Society version), Toshiro Hitsugaya (Machine Society version), and Ulquiorra Shifar (Future Society version).

Follow the Bleach: Brave Souls official X account (@bleachbrs_en) and post under the campaign post with one of the specified hashtags to receive a link through which the smartphone wallpapers of each character can be downloaded.

30 winners will also be chosen to receive a photo print set of Tier Halibel (Cacao Society version), Toshiro Hitsugaya (Machine Society version), and Ulquiorra Shifar (Future Society version)!

Please check the Brave Souls official X account (@bleachbrs_en) for more details.

Thousand-Year Blood War Zenith Summons: Tres Bestia

Event Period: Monday, March 31 16:00 to Tuesday, April 15 15:59 (JST/UTC+9)

A Summons is being held featuring Thousand-Year Blood War 2025 versions of Cyan Sun-Sun, Franceska Mila Rose, and Emilou Apache as the new ★5 characters!

The draw rate for featured ★5 characters in this Summons is 4.5%! On Step 25 of the x10 Summons, players will receive a "Choose a New ★5 Character Summons Ticket (Tres Bestia)".

https://youtu.be/3jzFoDPAgb8

New ★5 Character Previews

Cyan Sun-Sun (Thousand-Year Blood War 2025 version)

Sun-Sun is one of Halibel's Fracciónes and one third of the Tres Bestia. Of the Tres Bestia, she is the calmest and most composed, but despite her polite tone, she can be quite venomous without changing her cool demeanor.

"From what we understand, it seems that you came and took Master Halibel while we were away."

Franceska Mila Rose (Thousand-Year Blood War 2025 version)

Mila Rose is one of Halibel's Fracciónes and one third of the Tres Bestia. She has a muscular build, a big-sisterly personality, and is constantly arguing with the other two, but has the strongest loyalty to Halibel.

"Just 'cause you beat those so-called aides to Aizen, don't get too cocky."

Emilou Apache (Thousand-Year Blood War 2025 version)

Apache is one of Halibel's Fracciónes and one third of the Tres Bestia. Of the three, she is the most hot-blooded and is easily agitated, but all of this stems from her strong feelings for Halibel.

"Huh? You've got the nerve to talk trash about Master Halibel, and yet you have no idea who we are?!"

Please check the Brave Souls official X account or the news on the Brave Souls Official 10th Anniversary Site for more details on each campaign.

　

*Please note that the contents and schedule of each campaign are subject to change without notice.

*Please check the in-game news for further details.

About BLEACH

BLEACH is a smash-hit sword-battle action manga that ran in the pages of Shueisha’s Weekly Shonen Jump magazine from 2001 to 2016. Since its debut, the 74-volume manga series has received tremendous support from fans, selling over 130 million copies worldwide. The series was also adapted into an animated TV series that aired in Japan from 2004 until 2012 and that included four feature films.
Part 1 of the new animated series BLEACH: Thousand-Year Blood War, based on the manga’s final arc, premiered on the TV-Tokyo Network in October 2022. Part 2, titled BLEACH: Thousand-Year Blood War – The Separation, premiered in July 2023. Part 3, titled BLEACH: Thousand-Year Blood War – The Conflict, premiered on October 5, 2024. The new series features updated character visuals and animation that surpass the previous BLEACH anime series. Part 4, titled BLEACH: Thousand-Year Blood War – The Calamity, is also in the works.

The popularity of BLEACH continues to grow as it receives strong support not only in Japan but across the world!

Bleach: Brave Souls Overview

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About KLab

KLab is a leader in online mobile gaming. Founded in 2000 and headquartered in Tokyo, the company is listed on the Prime Section of the Tokyo Stock Exchange. With its emphasis on quality and innovative games, KLab continues to grow at a rapid pace, expanding beyond the Japanese market with an office in Shanghai.

For more information about KLab, please visit https://www.klab.com/en/.

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